“I learned what matters.”

Process, partnerships, and long term thinking got me here. Trends fade. Substance compounds. I try to live and work accordingly.

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Bharat Sethi is the Founder of Rage Coffee - a leading coffee brand that has served over 5.5 million customers since its inception in 2019. His entrepreneurial journey has been backed by $13 Mn in venture capital and debt funding and counts ace Indian cricketer - Virat Kohli as an Investor and former Brand Ambassador as well.

Under Sethi’s leadership, Rage Coffee experienced significant growth serving an estimated 230 million cups of coffee, expanding its product range and distribution channels. Rage Coffee’s products are available in over 50,000 stores across India, all online e-commerce and quick commerce platforms. Notably, in 2024 and 2025, GRM Overseas Limited acquired majority stake in Rage Coffee’s parent company, marking a significant investment in the brand.

Bharat is also an active angel investor in over 25 startups. Bharat has been recognised with the President’s Yuva Ratna Award for his contributions to India’s startup ecosystem.

Sethi’s entrepreneurial journey reflects his ability to identify market opportunities and drive innovation across various sectors, establishing him as a notable figure in India’s startup ecosystem.

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Two men sitting on rattan chairs on stage during a panel discussion. The man on the left wears a black jacket with white stripes, and the man on the right wears a black t-shirt, a black cap, and colorful sneakers. The man on the right is speaking int
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A man with glasses, smiling and wearing a black shirt with a “Race Coffee” badge, standing in front of a coffee roasting machine at the World Coffee Conference India 2023.
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Panel discussion at a conference with five seated men on stage. Behind them, a large screen displays names and titles of four speakers, including Anubhav Dubey, Bharat Sethi, Atul Shinghal, and Shantanu Deshpande, with their respective roles and comp
Panel discussion with four individuals seated on stage, two men and two women, talking into microphones. Behind them, a large screen displays images of three other people with names and titles. The stage has a wooden floor with tables, water bottles,
Five men seated on stage in armchairs during a conference with a backdrop that says 'EAST CONFERENCE' and 'EASIER ACCESS FOR STARTUPS IN TECHNOLOGY'.
Cover of Progressive Grocer magazine featuring a man holding a coffee mug, wearing a black shirt with a 'Rage Coffee' logo, with text about award-winning coffee infused with vitamins.
Four men standing together on a red carpet at an event, with a backdrop displaying the logos for Bobble AI and other sponsors.
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Three people standing on a stage, holding an award at the Entrepreneur Awards 2022. Behind them is a large digital screen displaying 'Entrepreneur AWARDS 2022' and 'BEVERAGE STARTUP OF THE YEAR'.
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A panel discussion at DigPlus Fest 2023 with four men on stage, three seated and one speaking into a microphone. The backdrop displays event branding, including the DigPlus Fest 23 logo and sponsor logos like Adobe, Amazon Ads, WhatsApp, and others.
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Two men dressed in formal attire at an indoor event, smiling for the camera.
Two men standing together indoors, smiling at the camera. The man on the left wears a black t-shirt with "HUGO" on it and an Apple Watch, while the man on the right wears a teal collared shirt. The background features a beige brick wall and black pan
Two men shaking hands on stage during an awards ceremony at a small business summit, with a third man standing nearby. A large screen in the background displays the words 'Forbes' and the event's theme related to honoring outstanding MSMEs.
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A man wearing a brown jacket and beige cargo pants standing in front of a promotional backdrop for the Super Moon event. The backdrop displays various sponsor logos, including ZEELIVE, boAt, RAGE Coffee, bookmyshow, &pictures HD, &flix, &prive HD, ZE
Four individuals seated on stage at India Digital Summit, engaged in panel discussion, with a large backdrop displaying the event logo and sponsors.
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Two men taking a selfie in a banquet hall with a decorated patterned carpet, tables, chairs, and people in the background.
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Two men taking a selfie together in a bright room with large windows showing trees and buildings outside.
Two men standing together at night, smiling, with a balcony and flowers in the background.
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Two men standing side by side in an indoor setting, wearing casual and semi-formal attire, with a coffee machine and cups in the background.
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Two men taking a selfie at a social event with colorful lighting, one wearing a black cap and glasses with 'RAGE COFFEE' printed on it, and the other in a white shirt, both smiling with people socializing in the background.
A man is standing behind a wooden podium with the letters 'S.F.S.' on it, speaking into a microphone. He is wearing a black hoodie with a decorative badge attached to it and is outdoors in front of a brick building.
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Two men taking a selfie outdoors at a festive event, one wearing a red jacket and the other wearing a black jacket with a red cap and sunglasses, with behind them pink pinwheel decorations and several other people in the background.
Two men standing in a living room, exchanging a book. The man on the left wears a green shirt with a yellow scarf, and the man on the right wears glasses and a black shirt with a badge that reads 'RACE.' There is a large framed painting of a Buddha f
Two men smiling and posing together at an outdoor event during nighttime. The background features trees, decorative lighting, and people socializing.
A hand holding a golden statue trophy with a star on top, which has a figure holding a globe above its head. The trophy has a black base with a label indicating it is from the Disruptors Awards, specifically for Rage Coffee in the Food & Beverage cat
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Promotional graphic for NewsX India featuring Bharat Sethi, founder of Rage Coffee, scheduled to air at 7 PM. Includes logos of various streaming platforms and partners.
Promotional poster featuring a portrait of Bharat Sethi, founder of Rage Coffee, with text promoting his interview about building India's top coffee brand. The poster has a blue background with bold black, red, and white text.
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Two men standing indoors, smiling, with their arms around each other's shoulders. One man wears a black polo shirt and beige pants, the other wears a navy blue shirt and black pants. Behind them is a display of awards, photos, and coffee products on
Three people standing together in a bar or restaurant, smiling at the camera. The man on the left is holding a drink, wearing a navy blue shirt and jeans. The woman in the middle has shoulder-length hair, wearing a patterned jacket and a skirt. The m
Two men smiling and posing together indoors, one wearing glasses and a beige kurta, the other wearing a colorful floral-patterned Nehru jacket with black sleeves.
Two men shaking hands on stage during an award ceremony, with a blue backdrop and a purple banner that reads 'Celebrating Excellence: Honouring Outstanding MSMEs Leading Innovation & Growth'.
Two men standing together at an outdoor event during the evening, smiling at the camera. One man is wearing a black traditional outfit and the other is dressed in a black blazer with a yellow shirt, holding a glass of wine. In the background, there i
Two men standing side by side, smiling, with a buffet setup on their right, in an indoor setting with beige walls.
Two men smiling and posing together indoors. The man on the left is wearing glasses and a black blazer with white piping, white shirt, and black pants. The man on the right is dressed in a black polo shirt and dark pants, with a watch on his left wri
Two men in conversation at an event with a crowd in the background, under blue lighting and ceiling decor.
Two men standing on a stage with a step-and-repeat backdrop featuring various logos, including BMW, Deutsche Motoren, Hendricks, and others. They are smiling and giving thumbs-up gestures.
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Two men standing in front of a wall with a logo featuring a man's face with headphones, with the text "Major Ragers" around the logo. One man is wearing a black hoodie with an orange embroidered phoenix and the word "YACL," and the other man is weari
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Group of six men standing in front of a large screen displaying the FRO Summit logo and various sponsor logos.
Two men smiling, standing side by side indoors with a yellow and purple-lit background.
A man in a navy blazer sitting at a table with a nameplate reading 'Bharat Sethi, Founder & CEO, Rage Coffee', on a stage at a conference with a large banner behind him featuring images and logos, including a picture of Indian Prime Minister Narendra
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Presentation slide displaying startup founders at RISE//DEL event, featuring Bharat Sethi, Abishek Goenka, Shrishti Sahu, and Sanil Sachar, with a panel of four speakers seated below the screen.
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Online news article from ET Retail titled "Rage Coffee eyes Rs 500 crore revenue by FY25-26; expects more contribution from international market." The article includes a photo of a coffee cup with a coffee bag labeled "Rage" beside it.
A group of people' gathered in a decorated indoor space engaging in conversation, with a man with gray hair talking to a younger man, surrounded by women in colorful traditional attire, in a festive setting.
Group of men and women engaged in conversation at an event, with a sign that reads 'Intellectual Property India' in the background.
Cover image for a case study article titled 'How Rage Coffee became a part of the thriving cryptocurrency conversations online.' The image features Elon Musk's face with a blue mouth, surrounded by Bitcoin symbols, a rocket, a bull, and a cityscape w
Two men standing in front of a decorated backdrop, exchanging a potted plant. Both men are dressed in formal attire with badge decorations on their chest, smiling at the camera.
Students and teachers participating in a parade at school, with students in uniform and holding a banner that reads 'HEAD GIRL,' and a marching band of students in uniform playing drums.
Four men dressed in business attire standing together in a conference room with flags in the background.
Two men smiling and standing close together indoors, with their arms around each other, in a room with a table, drinks, and a display board in the background.
Three men smiling and standing together at a social gathering, in front of a red wall. The man on the left is wearing glasses and holding a drink, the middle man has his arm around the others, and the man on the right is wearing a black T-shirt and a
Group photo of people attending an official event in India, with a banner in the background displaying government logos and text about a conference with Shri Piyush Goyal, including men and women dressed in business and traditional attire, some seate
Group of eight men standing together outdoors at night, smiling and posing for the photo with their arms around each other.
Page from Entrepreneur magazine's May 2022 issue featuring a large number 10, with smaller text about D2C brand disruptors and a white box with the handle '@entrepreneur' at the bottom.
Two men shaking hands in front of the flags of the United States and India. One man is standing, the other is sitting in a wheelchair. Both are smiling.
Group of eight men dressed in traditional Indian attire posing together on a balcony at night.
A promotional magazine cover featuring a black and white portrait of a man with a mustache and beard, wearing a cap. The cover highlights features about Rage Coffee, with text emphasizing brewing success and blending health with taste. The layout inc
Screenshot of a web article featuring Bharat Sethi, Founder and CEO of Rage Coffee, holding a blue coffee mug.
Screenshot of an online news article about Independence Day 2022, mentioning Rage Coffee's digital campaign 'India Drinks Rage Coffee'. The website is Financial Express, with stock market updates for Sensex and Nifty at the top.
Screenshot of an article from IndianRetailer.com about Rage Coffee's rebranding, including a new logo and packaging design.
Profile photo of Bharat Sethi holding a coffee mug, next to an article about his success story with Rage Coffee.
A man with a beard and tattooed arm, wearing a black Rage Coffee t-shirt, is sitting with a smile. In front of him are Rage Coffee products, including coffee packets and a shopping bag with Rage's logo.
Snapshot of a conference presentation slide discussing digital brands and market strategies.
A webpage about Rage Coffee, an Indian coffee brand known for vitamin-infused brews, featuring an image of coffee jars, a boxed set, and a cup of dark coffee with a frothy top, set against a purple-lit background.
Two men standing in a living room, exchanging a book with an image of Narendra Modi on the cover. The man on the left wears a dark green kurta with an orange scarf, and the man on the right wears a black shirt and glasses. There is a sofa, a bookshel
Three people standing together, smiling, in an indoor setting. Two of them, a man and a woman, are holding copies of a book titled 'The Great Tech Game' by Anirudh Suri. The man on the left is wearing a yellow T-shirt with a logo and a cap. The man i
Three men standing together at a conference, smiling for the camera. They are in front of a sign that reads "D2C India 2022" and shows the date May 25, 2022. The man on the left wears a black shirt and a badge, the man in the middle has a beard and i
Three people standing on a stage, one man in a white shirt and turban holding an award, another man in a black RAGE Coffee T-shirt and cap, and a woman in a black patterned dress. They are participating in an award ceremony at the Spectra Awards 2022
Two athletes in green jerseys share an emotional moment, embracing and kissing each other during a sports event.
Package of Rage Coffee with four jars of vitamin-infused coffee and a mug of coffee beside it, set against a purple background.
A magazine or article page featuring a photo of a man, a quote about analytics from Bharat Sethi, and a photo of a hand holding a tablet displaying retail analytics data.
A man in a Rage Coffee branded shirt holding a mug, sitting outdoors with plants in the background.
Spotify podcast page featuring episode titled 'Creating multiple successful businesses and building a legacy' from June 2020, duration 45 minutes and 30 seconds, with a description of Bharat Sethi's entrepreneurial journey.
Soccer match between Bengaluru FC and NorthEast United, with players on the field, scoreboard showing 0-0, and advertisements along the sidelines.
Portrait of a young man with short black hair, wearing a dark hoodie, against a purple background, from a news article about a coffee brand's sales achievement in India.
A man in a blue blazer and black shirt sitting on a stage, holding a microphone, raising his left hand with an open palm, speaking during an event or panel discussion.
A group of five people standing on a stage, holding an award plaque that reads 'STARTUP AWARDS 2023'. They are dressed in business casual and formal attire, smiling after a presentation or award ceremony, with a screen in the background displaying te
A woman with short black hair, dressed in a pink top, smiling in a professional headshot for an article about coffee culture.
A man in a blue shirt holding a blue coffee mug standing in a coffee shop with a wall behind him that has a coffee-related sign. There are coffee machines on the counter to his right.
Portrait of a man with short black hair, beard, wearing a light blue shirt, against an orange patterned background.
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